Read the full story at Packaging Digest.
More food, beverage, and home-care brands are looking at switching from liquid formulations to concentrated powders in response to costs, changing consumer preferences, and a desire for more sustainable products and packaging.
Successful powder products in these categories — some newly formulated, and others long established — include Crush-brand beverages, baby formula, protein shakes, electrolyte drinks, pool chemicals, dishwasher and laundry pods, and even a foaming-powder toilet cleaner.
Moving to a powder formulation, or adding one to an existing product line, prompts many manufacturing, packaging, and logistics changes. Manufacturers must consider the effect on: filling and packing; outsourcing; supply chains; storage and transportation of ingredients and finished product; packaging design; and marketing, including ecommerce.
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