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Global investor interest in sustainable investments has continued to rise in the past few years, with 54% of investors anticipating increasing their sustainable investments portfolio in 2024, according to a Morgan Stanley survey.
The survey, released Monday by Morgan Stanley’s Institute for Sustainable Investing, was conducted in October and includes representative samples from the United States, United Kingdom, France, Germany and Sweden, as well as an unrepresentative sample from Japan. The firm said it did not have enough information for the latter to match sample demographics to census data.
Investors have credited new climate science and the performance of sustainable investments as key factors to this rising interest. However, more than 60% of respondents also expressed concerns about greenwashing and the lack of transparency and trust in reported ESG data.
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