4 Steps Your Company Can Take to Move Toward Net Zero
How to Set Business Targets That Help Address Climate Change
This article by Matthew Lynch, Rob Klassen, and Chelsea Hicks-Webster is part of “The Basics” series by the Network for Business Sustainability (NBS) that provides essential knowledge about core business sustainability topics.
If you’re a company interested in climate change, zero might be the most important number.
“Net zero” is the lens many businesses are using to address their climate impacts. As of October 2022, more than 8,000 companies globally have made commitments to net zero under the United Nations’ Race to Zero Campaign.
This article is for you if you’re a business leader who has heard the hype about net zero, but is still wondering:
- What IS a net zero company?
- Why does net zero matter?
- How can my company become net zero?
- How much will net zero cost?
- What happens if we don’t reach net zero?
This article draws on our work at Ivey Business School in Canada, where we work with companies to understand how they are charting their own pathways to net zero.
What Is a Net-Zero Company?
Net zero is achieved when “the emissions of greenhouse gases to the atmosphere are balanced by removals over a specified period,” according to the Intergovernmental Panel on Climate Change.
Basically, net zero means that a company’s operations — including supply chain, products and services — are not increasing the amount of greenhouse gases (GHGs) in the atmosphere. Net zero can apply at other levels too, from the globe to a country or city, to a household, or to an event or product.
Aiming for net zero means:
- Releasing fewer GHGs like carbon dioxide and methane to the atmosphere (for example, by using different energy sources).
- Removing the GHGs that are produced from the atmosphere. Greenhouse gases can be removed through natural processes, like growing trees, or potentially through new technologies, like “direct air capture” or underground carbon sequestration.
The idea of net zero gained attention at the 2015 Paris Agreement on climate, with the goal for global emissions to reach net zero by 2050. But progress has to start now. For example, the Science-Based Targets Initiative (SBTi) has a net-zero standard that requires companies to make deep commitments in the near term, typically cutting GHGs by around 50% by 2030.
Why Net Zero Matters
Ever wonder why there’s so much buzz about net zero? It’s because those GHGs cause the Earth to get warmer. Then, as the air and the oceans get warmer, our weather patterns start to change and sea levels rise. For example, humans have already warmed the Earth by about 1.2 degrees Celsius, which has led to 70% more droughts and 30% more heavy rainfall.
That warming is leading to a lot of trouble. There are risks to human health and well-being. For example, a 2010 heatwave in Russia killed 55,000 people, and the UN estimates that, already, 20 million people per year are forced to leave their homes because of climate change.
There are clear consequences for business, as well, from supply chain and shipping disruptions to higher costs, changing markets, and regulatory shifts. These risks will just get worse as the climate continues to warm.
Experts agree that we need to limit global warming to well below 2 degrees, preferably to 1.5 degrees Celsius, to prevent the worst effects of climate change. Net zero is a way to achieve that goal.
In the 2015 Paris Agreement, many countries made binding commitments to reduce their country’s emissions in line with these limits. Since then, companies are being encouraged — and sometimes mandated — to act on climate.
For example, Canada has a net-zero-by-2050 goal, with a 2030 goal of reducing emissions by 40%–45% (compared to 2005 levels). That comes with a new tax on carbon, making fossil fuel use more expensive.
Major investors and asset managers are also increasingly focused on climate change. These financial institutions that own and control a significant percentage of the world’s largest businesses now see climate change as creating important risks and opportunities for the long-term value of their investments.
Challenges and Opportunities with Net Zero
Like most things designed by humans, net zero efforts aren’t perfect. It’s reasonable to ask: Is it even possible? Our research and practical experience suggest that it can be done, but we have a long way to go.
Here are some reasons for concern:
- Many net-zero commitments are for the year 2050, and some believe that companies are delaying action to the distant future.
- Some governments are acting on climate — but their policies could be rolled back after future elections.
- Changes to business processes are needed, and those can be even more difficult than technological innovation. In food systems, for example, we need fundamental shifts to “regenerative” production and waste reduction.
- Some sectors, like cement, steel, and aviation, don’t yet have market-ready technologies to deliver net-zero commitments.
- Net zero efforts can focus on buying carbon credits as “offsets” rather than doing the more difficult work of reducing carbon emissions. Many available offsets are ineffective or even destructive for local communities.
Yet, there’s also reason for hope. For example:
In the energy system, it’s generally agreed that we already have many technologies to decarbonize. Technologies like wind and solar are already cost-competitive with the existing fossil-fuel alternatives, allowing us to generate more low-carbon electricity. There’s also rapid progress on energy storage, which is important for making the electricity produced by renewable energy sources more reliable.
Operational efficiency efforts that aid net zero can have rapid payoffs and can align with other organizational priorities, like cost reduction.
In terms of removing carbon from the atmosphere — the other part of the net-zero equation — new “regenerative” forestry and agriculture projects avoid some of the issues with carbon offsets. These strategies are long-term and community-based. Technological solutions to carbon removal — like carbon capture — are still not cost-competitive but are receiving increased investment.
We gain hope from the efforts that we see companies taking. They are creative, committed, and often passionate, despite the uncertain odds.
4 Steps Your Company Can Take to Achieve Net Zero
So, what can — and should — you do now? At Ivey Business School, we’ve worked with many companies on the journey to net zero, through our Corporate Strategies for Net Zero project.
Our experience is that companies take different paths to net zero, especially depending on their sector. However, there are common themes. Below are four core actions that we see companies taking.
1. Measure emissions.
In order to reduce your GHGs, you first have to know how much you’re emitting and from where.
Most companies use the Greenhouse Gas Protocol (GHG Protocol) to guide their emissions measurement. It defines a standard process for measuring and reporting emissions. That focuses on three “scopes” of emissions.
- Scope 1 refers to a company’s direct emissions.
- Scope 2 refers to emissions associated with the company’s use of energy, especially electricity.
- Scope 3 emissions are those associated with a company’s supply chain, as well as customers use of its products.
Measuring and reducing your scope 3 emissions will often be the toughest part, especially for large companies with complex global supply chains. Doing so can require us to change business systems. By way of illustration, it’s relatively easy to swap in LED light bulbs or install a solar panel. But it’s considerably harder to change processes, especially when those processes involve external suppliers, or customer behavior.
But don’t despair. There is lots of work happening to make scope 3 emissions easier to tackle, such as using blockchain technology to track supplier emissions. The most important part is to start where you are and give yourself permission to figure it out as you go.
2. Set targets.
Once you’ve measured your emissions, set targets to reduce them. We recommend the Science based Targets Initiative (SBTi) standard, which shows how much and how quickly a company needs to reduce GHG emissions to meet the target.
Some companies who work with SBTi focus on the overall target. We think of this as a “leap of faith” approach: They’re using the target as a North Star to guide innovation and actions. Other companies develop a plan (Step No. 3 below) to make sure the target is achievable, before making public commitments.
3. Develop the plan.
It’s likely unrealistic to build a plan to get you all the way to net zero by 2050. Technology and government policies will change. Management teams and markets will also change.
Instead, focus on a credible plan for major reductions in the next five to 10 years, ideally with a targeted reduction of about 50% over the next decade. Outsourcing your carbon-intensive operations is not the answer. Instead, actions typically must include:
- Renewable energy: Sourcing renewable energy, like wind and solar, instead of fossil fuels.
- Energy efficiency: Making buildings, transportation, and equipment more energy efficient.
- New products and services: Shifting to low carbon products (like electric instead of gas cars) or to services instead of products (like clothing repair services instead of new clothes).
- Supplier collaboration: Working with suppliers to help them reduce their emissions — which are part of your scope 3 emissions.
- Political advocacy: Using your time, communication channels and money to support political leaders serious about addressing climate change.
4. Publish the plan and report on progress.
With targets and plan in place, make a public announcement!
Your customers and investors gain confidence that you’re taking climate seriously. Your employees are likely to appreciate it as well. After your initial public announcement, get busy working on your plan and update your stakeholders regularly on your progress.
More formal reporting may well be required. Investors are urging firms to report under key reporting and disclosure protocols, especially the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD).
How Much Will It Cost to Reach Net Zero?
As we’ve said, there’s a lot of uncertainty about future regulation and technology. Net zero action is relatively new, with most companies just now setting targets. Over the next five to 10 years, there will be much clearer information on the costs that individual companies must pay to reach net zero.
At the broad sectoral level, some assessments of costs are available, e.g. from McKinsey. But these are rough estimates, with many assumptions. Also, the numbers mostly focus on requirements for new investments. Much investment in new technologies is replacing investment in conventional technologies; over time, technology would be replaced even without net zero pressures.
Researchers and companies are trying to drill down on the numbers: for example, Dr. Christian Blanco at Ohio State University has analyzed 16,525 company carbon reduction projects, classifying them by investment requirements and rates of return.
More guidance will emerge in the next few years, but for now, individual company costs remain uncertain. That can make it harder for companies to move forward quickly.
What Happens If We Don’t Achieve Net Zero?
Personally, we prefer to keep climate-related disasters in the movie theater. But there’s reason for real-life concern.
Even if the world reaches net zero by 2050 and hits the target of 1.5°C, the Intergovernmental Panel on Climate Change (a leading group of international climate change researchers) says we will experience more frequent and powerful storms, sea-level rise, droughts and water scarcity. Key ecosystems that humans depend on, like ocean fisheries, will also suffer.
Many of these impacts will be felt by the world’s poorest people first and hardest.
If temperature rises are higher than 1.5°C, these impacts become even worse. We may even trigger irreversible tipping points, like runaway melting of polar ice caps, which would drive further temperature increases. At these higher levels of temperature rise, the long-term viability of human civilization really comes into question.
For us, this is reason to double down on our academic and corporate work. Many people want to be part of positive change. Let’s work together to “race to zero.”
This article was originally published by the Network for Business Sustainability. B The Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.
