Products That Back Purpose With Action Earn Customer Trust (and Make Great Gifts)
B The Change Weekly: November 18, 2022
Delivered on Fridays, B The Change Weekly provides the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B The Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B The Change Weekly today. Now on to the good stuff:
Declining confidence in institutions, the proliferation of certification programs, and confusion driven by corporate greenwashing make it harder for businesses that do the right thing to stand out. This is where trusted third-party validation, such as B Corp Certification, plays an important role. People looking to shop and work at purpose-driven businesses know B Corps are taking meaningful actions to improve their social and environmental impact. As shared in this summary of new research and key findings, B Corp values continue to gain importance among customers and workers, and companies that demonstrate purpose through credible action are more likely to create strong and lasting connections.
Plus, this week’s two new gift guides highlight B Corp ideas that show appreciation for your colleagues or help busy families share quality time. With these products and services, you can Give Something Greater and celebrate the human values that fuel the B Corp community’s values.
5 Key Takeaways About B Corp Brand Awareness
Demonstrating purpose — backed by credible action — is critical for businesses looking to build relationships with customers and employees. Pulling from new research that shows the B Corp brand is an essential marker of trust, B Lab U.S. & Canada shares five key findings to unearth areas of opportunity and growth for the B Corp community.
14 Gifts for Employee Teams
While it’s important to show appreciation for colleagues throughout the year, the holidays are another opportunity to celebrate their contributions to your company’s success and impact. Check out these B Corp products and services that make great gifts for employee teams.
10 Thoughtful Gifts for Families
Help busy parents and children create quality time with these quality gift ideas. These 10 B Corp products and services (including one for dogs or cats!) will show you care for them — and for the people behind the gift and the planet we call home.
Stay in the Know
Here’s your chance to catch up on recent articles:
- 5 Key Takeaways About B Corp Brand Awareness: Survey Finds That Consumers in the U.S. and Canada View B Corp Certification As Highly Trusted and Rigorous
- Give Something Greater: 14 Gifts for Employee Teams: A B Corp Gift Guide to Show Appreciation for Your Colleagues
- Give Something Greater: 10 Thoughtful Gifts for Families: A B Corp Gift Guide with Ideas for Busy Parents and Children (Plus Pets!)
- Advancing Social Justice Through a Digital Communications Framework: Community Symbol Helps Entrepreneurs Make Powerful Impact Through Storytelling
- Don’t Go It Alone: Collaborating to Create a More Sustainable Economy: How Sharing Information and Experiences Can Help Maximize Positive Impact for Entrepreneurs
- How One Young Entrepreneur Is Shaking Up the Future of Ethical Retail: GoEthical Looks to Grow with Sustainability-Minded Consumers
B The Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.
