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To inform and inspire people who have a passion for using business as a force for good in the world. Join our community at www.bthechange.com.

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7 Ways to Align Climate Strategy with Digital Marketing Strategy

9 min readFeb 20, 2023

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Mightybytes is part of the community of Certified B Corporations. Learn more about the growing movement of people using business as a force for good, and sign up to receive the B The Change Weekly newsletter for more stories like this one, delivered straight to your inbox once a week.

Climate Strategy vs. Digital Marketing Strategy

This free downloadable resource helps businesses engage in reflection, learning, and action around climate justice. The toolkit includes a Climate Justice Reflection Challenge, glossary, and calls to action.

What’s in Your Climate Strategy?

7 Ways to Align Climate Strategy with Digital Marketing Strategy

1. Create an Emissions Reduction Strategy

2. Focus on Quality Over Quantity

Mightybytes is part of the community of businesses that have used a third-party verification of their impact. Use the free B Impact Assessment to evaluate your company’s impact on all stakeholders, including the environment, your workers, your community, and your customers.

3. Improve Performance and Efficiency

4. Prioritize Scope 3 Emissions

5. Prioritize (Social) Innovation

Download this practical guide from B Lab that features information to help business leaders understand the intersection of climate action and social justice and advance a justice-centered approach to climate action.

6. Climate Justice Over Carbon Tunnel Vision

7. Advocate for Impactful Climate Legislation

Aligning Digital Marketing Strategy with Climate Strategy

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B The Change
B The Change

Published in B The Change

To inform and inspire people who have a passion for using business as a force for good in the world. Join our community at www.bthechange.com.

Tim Frick
Tim Frick

Written by Tim Frick

Founder of Chicago digital agency & #BCorp @Mightybytes. Author of ‘Designing for Sustainability’ + 3 other books. Speaker, educator, cyclist, environmentalist.

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