Consumers consciously invest in a sustainable future through purchases

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The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that consumers recognize the need for large-scale action and place the most responsibility for a sustainable future with entities seen as powerful enough to make a difference — large companies and governments.

There is no clear consensus regarding top-level responsibility (ranked first/second) as consumers place this onus on large companies (57%), governments (54%) and individuals (42%) in nearly equal numbers. However, large companies and government are more often ranked in second or third place in terms of responsibility, suggesting that consumers believe them to be in a better position to effect large-scale changes.