How B Corps Add Value to Customers’ Lives
B The Change Weekly: August 5, 2022
Delivered on Fridays, B The Change Weekly provides the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B The Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B The Change Weekly today. Now on to the good stuff:
As growing economic inequality and an accelerating climate crisis affect more people around the world, forward-thinking business leaders and consumers are looking to make a difference through the products and services they offer or seek. Whether they are conscious consumers or purpose-minded purveyors, they seek a more inclusive and regenerative economy — and their numbers are growing.
The Certified B Corporations on the 2022 Best for the World customers list highlighted this week operate in core industries like finance and insurance but go beyond the norm by providing crucial services and products for underserved populations. They’re among the business leaders supporting consumers who want to align their dollars with their values and make purchases for social and environmental good.
On a broader scale, B Lab Global’s new Insights Team is analyzing the impact of B Corps with a goal of helping more companies shape an economy that works for all people and our planet — data-driven work for the good of humanity.
7 B Corps Supporting Customers and Building a More Inclusive Economy
The 2022 Best for the World B Corps for customers are creating long-term positive ripples through inclusive products and services that reach new customers and reshape the marketplace. Discover how seven B Corps in the U.S. and Canada are creating an economy that works for all by offering mission-minded products and services that build human capital and skills.
3 Ways Businesses Can Support Conscious Consumerism
Right now, even the best-intentioned consumer lives in a system that makes sustainable change difficult. Products often aren’t made to last. Recycling is confusing and often unavailable. This article from the Network for Business Sustainability offers three ways that businesses can support conscious consumers, and how individuals can act according to their ideals.
Meet B Lab Global’s Insights Team
B Lab Global’s newly formed Insights team is crunching the numbers on the B Corp movement, pulling data from the thousands of companies that have used the B Impact Assessment to measure and manage their impact. The three team members share how they’ll use that information to help determine what impact B Corps are having on the broader world — and how analyzing this performance can help companies of all kinds work toward economic systems change.
Stay in the Know
Here’s your chance to catch up on recent articles:
- 2022 Best for the World Customers: B Corps Add Value to Customers’ Lives: 7 Companies with Products and Services That Support Customers and Build a More Inclusive Economy
- 3 Ways Businesses Can Support Conscious Consumerism: How Companies and Consumers Can Build Sustainable Impact
- Meet B Lab Global’s Insights Team: Crunching the Numbers on the B Corp Movement to Learn How Business Can Drive Systems Change
- Two B Corps Join Forces for Good: Our Partnership with Parker Clay: Transforming Supply Chains for Positive Social and Environmental Impact
- How This Agtech Company Is Helping Commercial Agriculture Become More Sustainable: Anuvia Incorporates Organic Materials for Plant Nutrition
- The Meal Kit Industry Needs to Embrace a Circular Economy: How Fresh Prep Partners with Customers to Reduce Waste
B The Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.
