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The Impact of Storytelling: Inspiring a Service for Breastfeeding Parents

6 min readFeb 20, 2023

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Mamava is part of the community of Certified B Corporations. Learn more about this growing movement of people using business as a force for good, and sign up to receive the B The Change Weekly newsletter for more stories like this one, delivered straight to your inbox once a week.

My Company’s Story Starts Here …

I was preparing food in a location designed for the exact opposite function.

I was an exhausted new mother, away from my family, half dressed in a toilet stall, and attached to this robot baby feeling demoralized, undignified, and alone.

Certified B Corporations are businesses that focus on more than making a profit. Discover how B Corps are using business as a force for good by prioritizing people and planet in everything they do.

Telling a Story and Building a Business

This new free downloadable resource shares how B Lab U.S. & Canada and the B Corp community are building a stakeholder economy and driving collective political action to make the rules of the game more equitable and beneficial for all.

These stories connected our first customers and advocates to our brand (our lactivists), and they have inspired the work we do. As each new generation of parents learns our story — and we learn theirs — it creates a cycle of gratitude that is so important to a mission-driven company.

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B The Change
B The Change

Published in B The Change

To inform and inspire people who have a passion for using business as a force for good in the world. Join our community at www.bthechange.com.

Sascha Mayer
Sascha Mayer

Written by Sascha Mayer

Mamava Co-Founder | Chief Creative Officer | Category-Creating Design Entrepreneur

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