Tools to Measure and Grow the Impact Economy
B The Change Weekly: September 9, 2022
Delivered on Fridays, B The Change Weekly provides the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B The Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B The Change Weekly today. Now on to the good stuff:
The B Impact Assessment and other impact measurement tools continue to provide lessons and inspiration for Certified B Corporations like Rivanna Natural Designs, a 2022 Best for the World honoree this year for environment and workers. As Founder Crystal Mario says in one of this week’s featured articles: “We thought we were doing well with respect to people and the planet, and then by going through the B Corp Certification process we realized we had to sharpen the saw on lots of things.”
While sharpening the saw can involve different adjustments and updates for each business, B Corps have a common goal of measuring and acting to improve their social and environmental impact. Increasingly, it also means sharing that information with customers, investors and business partners seeking proof of their commitment to people and the planet.
Through the B Impact Assessment and other impact measurement practices, the growing global community of more than 5,600 B Corps are moving forward on their journey of continuous improvement and evolution — demonstrating how companies of all sizes can use business as a force for good.
When Earth-Friendly Values Shape a Creative Workplace
Remaining true to its values as a creator of jobs for refugees and planet-friendly alternatives to traditional trophies and plaques helped Rivanna Natural Designs earn Best for the World honors for environment and workers. “Once we made the decision that there was just a certain kind of business that we wanted to be, we were able to focus on seeking new ways to make products so we could define our own style,” says Founder Crystal Mario, who shares more about the company’s workplace practices with B The Change.
Why the B Corp Community Needs Companies of All Sizes
With more than 5,600 companies around the world, the B Corp community continues to see record growth and demand for its impact management tools. In this letter to the B Corp community, B Lab Global Lead Executive Eleanor Allen shares why companies of all sizes are crucial to driving economic change and asks for community feedback on the evolution of B Corp standards.
How Cotopaxi Promotes a Culture of Accountability and Transparency
As a B Corp, Cotopaxi sees its impact report as an essential tool for making informed decisions and promoting a culture of accountability and transparency. In these Grow Ensemble podcast highlights, Senior Director of Sustainability and Impact Annie Agle explains how the sophisticated reporting allows investors, customers, and other businesses to understand the authenticity and effectiveness of the company’s work.
Stay in the Know
Here’s your chance to catch up on recent articles:
- Best for the World B Corp Creates Earth-Friendly Work Opportunities for Refugees: Third-Party Certifications Help Rivanna Natural Designs Build Commitment to Environment and Workers
- Voter Apathy or Is It Just Difficult to Cast a Vote? ActiVote Offers Easy Access to Information and Resources for Voters
- Build Meaningful Connection to Scale Your Impact: 5 Tips for Mission-Driven B2C Brands to Master Your Email and SMS Strategy
- Creating Meals That Benefit the Well-Being of People and the Planet: LVNGbook CEO Shaun Chavis Delivers Innovative Recipes to Enable Healthy Home Cooking from Diverse Food Traditions
- An Open Letter to the B Corp Community: B Lab Global’s Lead Executive Addresses Concerns About the Inclusion of Large Companies in the B Corp Movement
- The Making of an Impact Report: How B Corp Cotopaxi Promotes a Culture of Accountability and Transparency
B The Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.
