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Nescafe, Nestlé’s largest coffee brand, plans to spend more than $1 billion to help the food and beverage giant source coffee more sustainably.
Nestlé, which previously vowed to source all its coffee sustainably by 2025, also plans to get 20% of its coffee sourced from regenerative agricultural methods by 2025. Half will be sourced that way by 2030.
Studies have shown that rising temperatures, diseases and drought will reduce the amount of land that can be used to grow coffee by up to 50%, while impacting the taste and aroma of the beverage.
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