Why Your Company Needs Data Analytics
Daniel Burrus
OCTOBER 21, 2015
Data analytics is the science of extracting patterns, trends, and actionable information from large sets of data. While often used interchangeably with the term “business intelligence,” it’s useful to distinguish the terms. Think of business intelligence as the ways in which companies use data to improve their management and operations. Data analytics involves improving your ways of making sense of that data before acting on it; further still, you can slice and dice the data to extract insights
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