The Guardian bans fossil fuel advertising
GreenBiz
FEBRUARY 4, 2020
The media group will no longer accept advertising from oil and gas companies, despite acknowledging decision will have implications for its revenues.
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GreenBiz
FEBRUARY 4, 2020
The media group will no longer accept advertising from oil and gas companies, despite acknowledging decision will have implications for its revenues.
GreenBiz
NOVEMBER 30, 2020
Pressure on creatives: PR, advertising firms targeted by fossil fuel divestment movement. We can't let these major oil companies that are spending most of their capex on oil and gas run a bunch of advertising pretending they're renewable energy companies. Michael Holder. Mon, 11/30/2020 - 01:00. spent almost $1.4
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Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization
ESG Today
MARCH 20, 2024
An Amsterdam court ruled today that advertising by Dutch airline KLM containing claims about the environmental sustainability of aviation, the impact of initiatives such as the use of sustainable aviation fuels, and asking consumers to join the airline in ‘creating a sustainable future’ were misleading and unlawful.
3BL Media
SEPTEMBER 7, 2022
Nasdaq: DKNG) (“DraftKings” or the “Company”) today announced its newest responsible gaming initiative – the Practice Safe Bets advertising campaign – as the Company marks the American Gaming Association’s inaugural Responsible Gaming Education Month this September. DESCRIPTION: BOSTON, September 7, 2022 /3BL Media/ - DraftKings Inc.
Environmental News Bits
JULY 14, 2023
Ad platform Good-Loop has created a tool for advertisers that helps identify and avoid carbon-intensive publishers who fail to meet their sustainability targets. Read the full story at Environment + Energy Leader.
ESG Today
MARCH 1, 2023
An ad campaign last year by Lufthansa “gave a misleading impression of the advertiser’s environmental impact,” according to UK advertising regulator the Advertising Standards Authority (ASA) in a ruling released today.
ESG Today
FEBRUARY 13, 2023
UK ad regulator the Advertising Standards Authority (ASA) announced the release of new guidance for advertisers making environmental sustainability claims to consumers, including the use of terms “carbon neutral” and “net zero.”
Envirotec Magazine
FEBRUARY 10, 2023
Research that I have led highlights the central role played by online platforms, which allow unregistered companies to advertise their waste disposal services, without scrutiny. No one anticipated organised man-and-van networks advertising locally, but operating nationally. Cheap and easy waste disposal is big business.
GreenBiz
NOVEMBER 9, 2023
How to use the power of advertising for the fight against climate change.
Renew Economy
MARCH 21, 2024
CEC launches national advertising campaign against nuclear push as former chief scientist Alan Finkel says pausing renewables for nuclear will set back climate action for two decades. The post Clean Energy Council launches national ad campaign against “nuclear distraction” appeared first on RenewEconomy.
ESG Today
NOVEMBER 29, 2022
Global food and beverage company Nestlé will no longer advertise products including confectionery, ice-cream and water-based beverages with added sugars to children under the age of 16, according to the company’s new Marketing Communication to Children policy introduced today.
GreenBiz
JANUARY 4, 2023
Want to be true in advertising, earn trust and avoid lawsuits? Steer clear of this lingo (and use other terms with care).
Chris Hall
APRIL 28, 2023
Matthew Shankland, Head of Sidley Austin’s London-based Disputes Resolution Practice, outlines how i nvestor s can mitigate against the increased risk of greenwashing-related issues in company advertising. The UK legal and regulatory framework applicable to environmental advertising and marketing claims is fast-developing.
Environmental News Bits
FEBRUARY 27, 2024
The venture, Onward, is owned by Shell, a company that brought in $28bn in profits from oil and gas last … Continue reading ‘A Trojan horse of legitimacy’: Shell launches a ‘climate tech’ startup advertising jobs in oil and gas
Corporate Knights
OCTOBER 11, 2022
In late summer, France led the way in announcing a ban on advertising for fossil fuel products such as oil, coal and hydrogen-containing carbons. You will read everywhere that advertising for fossil fuels is now prohibited, but that's not true," said Greenpeace France in a statement. world’s first city to ban fossil fuel advertising.
Corporate Knights
JANUARY 23, 2024
As climate awareness grew, Big Oil’s advertising budgets exploded. Humble Oil (Now ExxonMobile) advertisement in Life magazine, June 1962 Edelman remains intransigent. Subtly, the onus of carbon reduction was shifted from the company onto the consumer. She went on to testify before a 2022 U.S.
Renew Economy
MAY 30, 2023
The end may be nigh for fossil fuel companies using sports and the arts as advertising vehicles. The post New code of conduct calls for end to “absurd” fossil fuel sponsorships appeared first on RenewEconomy.
GreenBiz
NOVEMBER 19, 2021
Serial entrepreneur Bryan Eagle, a former advertising executive, is hawking a circular, nature-based approach to high-performance water filtration.
3BL Media
NOVEMBER 18, 2022
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is everything. While there has been significant progress in representation the past 20 years, one group still struggling to see themselves in advertising is the Black LGBTQ+ community.
3BL Media
JANUARY 12, 2024
Conducted by Paramount Advertising’s Audience Impact and Intelligence team, the insights and research from this work highlight the nuances of representation in order to help marketers unlock the power of inclusive advertising, particularly as it relates to Hispanics in the United States. The current state of U.S.
GreenBiz
SEPTEMBER 23, 2019
Brands have the power to make an impact.
Corporate Knights
OCTOBER 5, 2023
In this context, a profusion of “green flying” and “sustainability” advertising campaigns has turned the industry into an emblematic example of the debate between growth and sustainability. It’s simply a lot easier to attack an airline’s advertising compared to other activities that might be targeted by strategic climate litigation.
Renew Economy
JULY 21, 2023
A community panel of Ad Standards finds gas industry commercial breached the advertising code for environmental claims by making an unclear comparison with coal. The post Gas lobby forced to pull ad for misleading viewers over “50 pct cleaner” claims appeared first on RenewEconomy.
Renew Economy
AUGUST 9, 2022
may be as little as half that advertised, due to constraints on water flows highlighted in latest AEMO report. The real operational storage capacity of Snowy 2.0 The post AEMO market crisis report highlights big constraints on Snowy 2.0 storage appeared first on RenewEconomy.
3BL Media
AUGUST 25, 2023
Studios and advertisers can tap into the growing value of authentic stories and inclusive representation to engage an audience that is eager to see itself represented on screen. Advertising in Asian-led content delivers value AANHPI audiences are 46% more likely than the total population to buy from brands that advertise in inclusive content.
Eco-Business
JANUARY 18, 2024
Australia's advertiser association has released a new code for environmental claims that could prevent Big Oil from making spurious green claims. Activists say the new code could go further by preventing net-zero claims based on offsets.
3BL Media
MARCH 22, 2024
14 in the Advertising & Marketing category. Fast Company’s accompanying article spotlights Taco Bell’s leadership team, its most recent activations and experiential events, and the impact the brand has had on the industry and culture at large with innovation at its core. KFC was also recognized , coming in at No.
McKinsey Sustainabilty
JULY 5, 2022
Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential trillion-dollar-plus value.
3BL Media
FEBRUARY 28, 2024
He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation’s Advertising Hall of Achievement.
Renew Economy
FEBRUARY 10, 2022
Morrison government more than doubles its spending on pre-election advertising to convince voters it cares about the climate and clean energy. The post Morrison boosts “Making Positive Energy” pre-election ad splurge to almost $31 million appeared first on RenewEconomy.
Science Daily / Earth & Environment
APRIL 3, 2024
And they are often advertised as containing little-to-no volatile organic compounds (VOCs). Choosing paint for your home brings a lot of options: What kind of paint, what type of finish and what color? Water-based paints have emerged as 'greener' and less smelly than solvent-based options.
3BL Media
DECEMBER 8, 2022
Aflac invests additional dollars for advertising and activations in women's basketball this March. As part of its 2023 March Madness ® spend, Aflac is allocating a larger portion of its on-site activation and advertising budget specifically to focus on women's basketball. SOURCE: Aflac Incorporated. DESCRIPTION: COLUMBUS, Ga.,
Science Daily / Earth & Environment
APRIL 26, 2024
These curated mobility data are often used for personalized advertisements. From maps and weather apps to social media platforms, we give consent for our phones to trace our footsteps and behavior.
Environment + Energy Leader
JUNE 15, 2023
With Green Ad Tag agencies can set their internal carbon targets on the platform and identify which publishers fail to meet their sustainability goals.
3BL Media
APRIL 19, 2024
With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media View helps you shape successful brand, advertising and marketing strategies.
3BL Media
MARCH 6, 2024
Our most recent study found that almost 36% of Black audiences believe brands portray all Black people the same in advertising. Black population is projected to grow from 15% today to 18% by 2060 3X : The African-born U.S. Key sections include: Black audiences are power TV users Black adults spend 31.8% population.
3BL Media
OCTOBER 20, 2022
To make inroads with Black audiences, brands and advertisers are investing heavily. In this report, we explore recommendations for brands and advertisers to create connections within the Black community, and how to engage Black talent from the ground up in order to create informed, thoughtful and authentic experiences for Black consumers. .
3BL Media
AUGUST 3, 2022
DESCRIPTION: In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose , Maggie Schmerin, managing director and head of global advertising and social media at United, provides insight on the purposeful campaign with host Ken Beaulieu. Continue reading here.
Eco-Business
FEBRUARY 23, 2024
For the first time, the study by non-profit Planet Tracker goes beyond tracking fossil fuel clients that the world's ad heavyweights work for, but also look at advertisers that have a high waste and water footprint.
McKinsey Sustainabilty
APRIL 5, 2024
Advertising leader Bonnie Wan shares her story of connection and courage—and offers a transformative practice that anyone can learn. Can a tool intended for creative work help you live life more fully?
Corporate Knights
DECEMBER 22, 2022
The complaint asked the bureau to force the CGA and its member companies (which include Enbridge, Epcor and TC Energy) to stop advertising natural gas as clean and affordable, issue a retraction and pay a $10-million fine.
3BL Media
JULY 21, 2023
On May 24, Nielsen launched Asian Language Media Consumption And Preferences: A Study Of Chinese, Korean And Vietnamese Audiences at the Asian American Advertising Summit (3AF) in Los Angeles. Zalameda has also launched a book club exploring books by Asian authors to continue engaging colleagues year-round.
Environmental News Bits
APRIL 26, 2024
But it faces far higher-than-advertised hurdles at every stage. Read the full story at Utility Dive. Like any new technology, green hydrogen must meet three related challenges: production, distribution and adoption.
3BL Media
MARCH 19, 2024
It gives actors across the global development sector — including nongovernmental organizations, private sector stakeholders, aid agencies and government institutions — the opportunity to go beyond traditional advertising and tell their stories in an impactful way.
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